Helping you move out of complexity and into clarity, confidence and results
Built on over 30 years of experience and trust
The founding story and journey from Navision to Business Central
Just Dynamics has been helping businesses work smarter since 1987. We were the first reseller of Navision in South Africa, and we have been a Microsoft partner since 2002. Today, we hold Advanced Specialisation status and serve businesses across southern and eastern Africa, the UK, and Europe.
But our story is not defined by milestones or certifications. It is shaped by the businesses we have worked alongside. From emerging retailers to established manufacturers, we have seen what it takes to move a business forward with confidence, and we measure our success by the progress our clients make.
We believe the best technology should feel simple. It should connect the parts of your business that need to work together, remove the friction that slows you down, and give you the clarity to make better decisions. That is what we focus on, every time we work with a new client.
Giving you more than software – you get a smarter, more efficient way to work.
Timeline
1987
Just Dynamics founded
1998
Began ERP practice; became first Navision reseller in South Africa
2002
Achieved Microsoft
Partner status
Present
First Microsoft Partner in Middle East and Africa to achieve Advanced Specialisation status for Dynamics 365 Business Central
Awards & recognition
1st
Microsoft Partner in MEA to achieve Advanced Specialisation for Dynamics 365 Business Central
6x
Microsoft Dynamics 365 Business Central Partner of the Year
6x
Microsoft ERP
Partner of the Year
4x
Microsoft ERP Partner of the Year — Finalist
2x
Microsoft Presidents Club
2x
Platinum status — LS Retail
6x
Gold status — LS Retail
Credentials & Certifications
Microsoft Solutions Partner
Business Applications Solution Designation
Microsoft Cloud Services Provider (CSP)
Advanced Specialisation — Dynamics 365 Business Central (first in Middle East & Africa)
What We Do
Platform
Microsoft Dynamics 365 Business Central — exclusively
Services
Requirements analysis · Solution design · Product configuration · Customisation · Data migration · Training · Contact Centre support
Extensions
JDSS Apps — purpose-built add-ons that extend Business Central for specific industry needs
Delivery methodology
Five phases — Analysis → Design & Build
→ Development
→ Deploy → Operate
Approach
Bespoke implementation tailored to each client; workshop-led. An option for lower-cost and rapid implementation is available too.
Industries we Serve
MANUFACTURING
SERVICE
RETAIL
FOOD & AGRI
Geographic Reach
Headquarters: Johannesburg, South Africa
Offices: Cape Town
Presence: London, UK
Implementation footprint:
Southern and Eastern Africa
United Kingdom
Europe
Where every interaction strengthens trust and clarity, and drives long-term growth
We believe every business has a version of itself that works better than it does today. One where better information and fewer workarounds create space for clearer thinking and better decisions.
Getting there starts with understanding your business properly. Where the friction sits, what is slowing you down, and what a more connected way of working looks like. The technology follows from that.
That is what has kept us doing this for nearly four decades. Not because it is easy, but because when it works, you can feel the difference. The business runs with more clarity, more confidence, and far less friction.